{"id":1474,"date":"2021-02-17T17:39:44","date_gmt":"2021-02-17T14:39:44","guid":{"rendered":"https:\/\/adves.com\/?page_id=1474"},"modified":"2023-05-30T14:16:26","modified_gmt":"2023-05-30T11:16:26","slug":"upravlenie-poiskovoj-vydachej","status":"publish","type":"page","link":"https:\/\/adves.com\/en\/services\/serm\/upravlenie-poiskovoj-vydachej\/","title":{"rendered":"Online reputation management"},"content":{"rendered":"

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ONLINE REPUTATION MANAGEMENT<\/b><\/span><\/h1>\n

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Keeping search results under control is your competitive advantage and helps to reduce damage from a reputational crisis. Complex work with search results is effective against negativity and black PR.
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[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1613478445509{margin-bottom: 50px !important;}”][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column][vc_row_inner][vc_column_inner][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner css=”.vc_custom_1614082576638{margin-top: 35px !important;}”][vc_column_text]In the reality of today’s Internet world, the top results in which you appear in search engines is your face to consumers and the public alike. It is your online reputation that shapes that image of you to all comers. Marketing research confirms this: namely, that most Internet users pay attention only to the information presented on the first page of search engines. Appearing in a negative light in the top-10 of Google<\/span>, Yahoo!, Bing and other localised search engines <\/span>causes direct damage to your reputation. Here are some facts:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1613574068225{margin-top: 80px !important;}”][vc_column_inner width=”1\/4″][vc_pie value=”92″ color=”custom” custom_color=”#ff0000″ title=”of people surveyed claim that negative information about a company or person searched on the Internet will affect their perception of them” units=”%”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_pie value=”89″ color=”custom” custom_color=”#ff0000″ title=”of users don’t look further than the first page of search results” units=”%”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_pie value=”82″ color=”custom” custom_color=”#ff0000″ title=”of Internet users trust the information they see on the first page of search results” units=”%”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_pie value=”92″ color=”custom” title=”of customers surf the Internet before deciding to buy from a particular company” custom_color=”#ff0000″ units=”%”][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1624018365087{margin-top: 50px !important;}”]This means that well constructed online reputation management can be to your competitive advantage. Controlling it reduces damage from any reputational crisis. It’s complex work, with the aim of effectively countering negativity and black PR in search results, helping to form the core of a loyal audience and to raise awareness about you. ADVES specialists have developed a unique algorithm system for generating top search results for Google<\/span>, Yahoo!, Bing and other localised search engines<\/span>. This approach has proven to be highly efficient in reducing the high rankings of negative links and instead strengthening the position of positive reputational information in the shortest possible time.<\/span><\/p>\n

Negative postings can lead to investor rejection, customer defection, and there will be no trust in your business. If you are not on the first page of search results, you will lose your target audience. ADVES experts know how to keep search results under control to bring maximum benefit to your reputation effectively and by legal means.<\/span>[\/vc_column_text][vc_row_inner css=”.vc_custom_1619098983208{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjIlMjNzZXJ2aWNlcyUyMiUyMGNsYXNzJTNEJTIyaGVhZGVyLWJsb2NrLWl0ZW1zX19jYWxsLXVzJTIwYnRuLXJlZCUyMiUzRUxFVCUyMFVTJTIwQ0hFQ0slMjBZT1VSJTNDYnIlM0UlMjBPTkxJTkUlMjBSRVBVVEFUSU9OJTIwTk9XJTNDJTJGYSUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_column_text]Work on managing search results at your request begins with detailed monitoring and analysis of your current situation. The main task of specialists in this area of \u200b\u200bwork is to reduce negative mentions in the top results based on the primary analysis results. Online reputation management includes removing or displacing negativity, correcting wrong or damaging information, promoting positive reputational data to the top and filling the SERPs with accurate links. Together these create a shield against negativity from positive media publications. ADVES guarantees the preservation and maintenance of the overall achieved positive result.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1830″ img_size=”large” alignment=”center” css=”.vc_custom_1614255439507{margin-top: 30px !important;margin-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1615475010413{margin-top: 80px !important;padding-top: 0px !important;background-color: #232323 !important;}” el_class=”serv-form-horizont”][vc_column el_class=”form-page-lang”]\n

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