International Trading Platforms
- Online Reputation in Global Markets (SERM)
- Building Trust and Brand Loyalty
- Сrisis Communication in Global Markets
- Monitoring and Analysis
ADVES successfully collaborates with major licensed trading companies represented in European markets, Latin America, Southeast Asia, and the MENA region.
Our efforts are directed towards building a loyal brand image, considering the specific cultural nuances of different countries. Strengthening brand reputations involves engaging with influencers across various social media platforms and specialized media on a local level. Special attention is given to addressing objections and improving company ratings on review platforms, particularly on Trustpilot. Local specialists from the financial sector actively participate in developing positioning strategies for brands in their respective markets.
In regions where the brands are present, comprehensive monthly monitoring and analysis of brand-related queries are conducted. Works are undertaken to enhance brand visibility and minimize negative content. This includes translating negative information into neutral, removing inaccurate materials, or reducing the visibility of undesirable feedback. For example, over three months of comprehensive work in one of the priority regions for the client – Indonesia – the share of undesirable materials on the first pages of Google for the branded query decreased, resulting in a 30% improvement in search results.