Online reputation analysis
Online reputation analysis

Removal of negative materials

ADVES guarantees client confidentiality, transparency in its practices and complete legality in all of its actions in removing negativity on the Internet. We monitor and prepare a full report on search engine results, explore the sentiments of publications and identify the sources of negativity.

Negative media postings, reviews and false information about you and your activities can cause financial losses and reputational problems. Adverse appearances online about a company or brand can lead to customer loss, falling sales, and clients defecting to your competitors. Businesses face deals collapsing, falling investment, financial and authority problems. The reputation of top officials, management and personal brands can suffer as well. There may be difficulties in passing “know your client” rules (KYC), obtaining visas and residence permits in foreign countries, trouble opening bank accounts abroad and other bad consequences. Removal of negativity in the public domain helps avoid such situations. ADVES guarantees client confidentiality, transparency in its practices and complete legality in all of its actions in removing negativity on the Internet.

Controlling the information field and search results in Google, Yahoo!, Bing and other localised search engines, as well as the timely removal of false and defamatory information about a brand, a top official or a company, can help prevent reputational crises and maintain trusting relationships with customers, partners, investors and stakeholders. Such work should be entrusted to professionals.

ADVES conducts extensive monitoring, prepares an analytical report on SERPs in Google, Yahoo!, Bing and other localised search engines, analyses the possible reasons behind negative postings, and identifies their sources. Our fully qualified specialists in crisis communications, conflictologist and lawyers examine what’s out there about you and the websites on which anything derogatory appears. They then combine forces to build the most effective and optimal strategy of action.

For example, the author of a negative publication could have made a mistake and, in some cases, when this is pointed out, will be happy to correct his inaccuracy. For example, journalists in reputable media are sensitive to the reliability and relevance of published texts since this determines the audience’s trust in the author and the reputation of the media platform as a whole. Representatives of such media should put matters right when provided with reliable counter-evidence if what was published is either out of date or completely untrue.

ADVES takes a step-by-step approach to remove negative content and online reviews. First of all, our lawyers try to agree on pre-trial removal through negotiations and sending a formal removal request. If these actions alone don’t lead to the desired result, the second stage of action begins – legal recourse. ADVES lawyers have successfully won cases in libel and defamation information deletion, and they are licenced to work in Europe, the USA and Russia.

Removing negative information from the public domain is a common practice. It helps protect your online reputation from inaccurate and outdated information. ADVES assists you to cope with a crisis situation and provides guarantees of security and confidentiality without fuss.

When more than one link needs to be removed from search results, or if removal of a publication is impossible or gets too expensive, ADVES recommends improving Google, Yahoo!, Bing and other localised search engines results by online reputation management, which allows forming a “shield” of positive materials to strengthen and protect your image on the Internet. The main areas of work here include displacing negativity from the top search results for key queries, promoting reputational materials to the top and refreshing content with positive information, thereby preserving and maintaining the achieved positive result.

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