Online reputation analysis
Online reputation analysis

MONITORING AND ANALYSIS

The analysis of search results and monitoring of mentions of a person, company or brand is performed in Google, Yahoo!, Bing and other localised search engines, taking into account media resources and social networks, reviews websites, and forums.

Monitoring and analysis combine all public information available on the Internet for keywords and discovers items of real and potential reputational risk.

Monitoring mentions allows you to quickly identify weaknesses in your online business reputation, track the effectiveness of communication strategies and evaluate the attitude of the online audience. Regular monitoring makes it possible to spot a reputational crisis before it gets out of hand.

анализ поисковой выдачи, позиция поисковик
мониторинг выдачи

Analysis of search results allows you to reveal potential threats and develop a strategy for their timely elimination. Prompt response to negativity online prevents its further spread. A thorough analysis of search results sorts out the wheat from the chaff. During this analysis, special attention is paid to determining the tonality of publications at the top of the search results, so too as regards posts and comments on social networks, forums, and reviews websites.

Our experts have extensive experience in crisis communications, which allows us to accurately predict future problems and make recommendations on how they may be dealt with.

ADVES EXPERTS CAN HELP YOU CHOOSE BEST OPTIONS IN:

  • keywords
  • right geographic area 
  • language
  • monitoring depth of search results (top-10, top-20, top-50)
  • search engines – Google, Yahoo!, Bing and other localised search engines

We can analyse all search engine results in every foreign language.

After determining all the options for tracking mentions, ADVES experts can exercise both manual monitoring and automated information-gathering systems. As a result, you receive a detailed report on the status of search results when requesting an audit by us – usually soon after your initial contact. The data in the report will show clearly the strengths and weaknesses in your online reputation. The document will also provide an assessment of the tone of public information about you or your business and an evaluation of your current standing. ADVES’s report includes recommendations on positive changes to improve your online reputation.

The frequency of monitoring depends on the initial results of the online reputation analysis. ADVES can carry out daily, weekly or monthly monitoring, as required. The day by day process is carried out during the time of active crisis, the weekly is suitable for clients with high public activity on the Internet, and monthly for those with low online activity.

As a result of our qualitative monitoring and analysis, objectives to improve matters can be determined, and the client is told of the way he is perceived online by the public. The results from our work can be conveniently called upon for future use.

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