ADVES specialists will improve your company’s rating on popular review websites and create positive comments with your desired target audience. This will increase traffic flow to your company’s page by attracting new customers.
Reviews are the opinions people post on feedback platforms and forums, including Google Maps, Yelp, TripAdvisor, glassdoor and others alike. Thanks to these customer feedbacks, other people can read about the quality of your products or services and choose the best for their personal needs. Opinions and comments have a substantial bearing on the reputation of your brand or company, for good or bad. Review websites are popular and, as a rule, are highly ranked in search results. As Internet users type in “brand”, “brand reviews”, “company name employee reviews”, such review websites will pop up and fill the top five search results.
Before deciding to make a purchase or order a service, the client gets to know you. He looks for information about how many years the company has been on the market and likely read comments about its work. A potential customer is inclined to trust the information he reads in reviews about the company, its good points and bad, as commented on by consumers just like himself.
Positive reviews stimulate sales and are a rich source of potential buyers. They help make that choice in favour of your company. At the same time, these are open websites, which means anyone can relate their opinion, be it positive or negative, and get reactions back on what they say.
Reviews from dissatisfied customers can significantly damage your reputation. It is imperative to work with reviews of this kind. To reply to them officially, on behalf of the company, endeavour to have them deleted in the case of false information or simply hiding them by ramping up the reviews from loyal and supportive customers. Remember, that if you don’t keep a regular watchful eye on what’s being said about you online, then things could get out of hand and spread far and wide.
Similarly, if there are no reviews about your company on the Internet, it will be very difficult to persuade potential customers to buy your product or use your services. You become faceless. Such a passive presence on review websites can not only get your company overlooked in the consumer marketplace but you may also be seen as having something to hide.
Employee reviews are a separate category of reviews that provide insight into company management from both current and former employees. Positive feedbacks will stimulate an influx of valuable talent, while negative reviews will scare off potentially qualified job seekers and put your HR policies in a bad light.
You need to publish official responses to reviews, regardless of their tone. When you respond to negative reviews, potential customers see your openness and willingness to solve customer problems.
Replies to positive and neutral reviews can be used to mention your promotions, discounts and attract an audience to your events. It’s also a great way to encourage old customers to buy again.
When developing a strategy for responding to customer feedbacks, ADVES uses a knowledge-based method. We analyse each review for a psychological and behavioural profile to form a personalised approach and prepare a response specifically appealing to your audience.
Reviews services include:
Building a positive reputation
- monitoring – will help track the mood of the audience
- analysing – will allow you to choose the most effective way to communicate with the audience
- developing an action strategy and preparing a detailed implementation plan
- scripting official responses from the company
- posting upbeat reviews by ordinary members of the public or by selected influencers
- promoting positive reviews through likes, shares and views
- strengthening of a positive image
Countering negative reviews
- monitoring – will help track the mood of the audience
- analysing – will allow you to understand what the nature of negative is
- developing a counteraction strategy and preparing a detailed plan to improve the rating of your company on review websites
- countering negative:
- legal removal of derogatory reviews
- blanketing negative posts by overlapping them with positive reviews
- downgrading review websites from the top of Google, Yahoo!, Bing and other localised search engines
- scripting official responses from the company
- posting upbeat reviews by ordinary members of the public or by selected influencers
- promoting positive reviews through likes, shares and views
- improving overall company’s rating on review websites
Working with reviews is one of the critical aspects of online reputation. ADVES specialists will improve the rating of your company on popular Internet feedback platforms and create a positive opinion about it among the target audience, increasing the number of your clients and their loyalty.
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