HomeServicesPersonal branding and corporate CEO reputation

Your brand is what other people say about you when you're not in the room.

Jeff Bezos, founder of Amazon

ADVES – your dedicated assistant in creating and promoting a personal brand.

CONTACT OUR MANAGER

A personal brand

is all the information about a person in the media space and how they are perceived by others.

Search engine results

Media publications

Social media profiles

While many people have a digital profile, few know how to make it engaging and advantageous. ADVES professionals specialise in crafting and enhancing media images that captivate both clients and business partners.

How to Build a Personal Brand

At the heart of a personal brand is content – the message you share with the world. To communicate this effectively, you need the right channels, and using them strategically can greatly enhance your brand’s visibility.

The choice of platform is just as critical as the content itself. Social media, for instance, allows for more direct engagement with your audience, fostering closer connections. Meanwhile, traditional media outlets offer broader reach and help boost your authority in the public sphere.

We craft each client’s personal brand by highlighting their strengths and expertise – their knowledge and unique experience in their field. First, we focus on positioning, then we create a tailored action plan and identify the most effective platforms for distributing content.

Information about an individual is conveyed to the audience through various communication channels. These channels can be:

communication channels

Owned

based on personal communication, such as the individual’s own social media accounts.

User-generated

interactions from social media users, blogs, and forums.

Earned

communication channels built through media engagement, including publications in general or specialised outlets, appearances on TV as an expert, having an executive profile on financial platforms, and so on.

Paid

promotional activities in social media, media outlets, and other platforms on a paid basis. This also includes efforts to improve search engine results.

Challenges in Personal Brand Development

Insufficient visibility of the individual in the media

Unclear or inconsistent personal positioning

Presence of outdated or irrelevant information

Spread of negative content

A poorly defined or nonexistent personal brand can have serious negative consequences in a professional context.

Here are the key ones:

Communication Challenges

An unremarkable personal brand struggles to attract clients. Moreover, unclear positioning can create uncertainty among people, leading them to perceive the individual in ways that don't align with their intentions. This misalignment can ultimately result in conflicts within the media landscape.

Adaptation Difficulties

A well-established personal brand acts as a protective barrier against external changes. Without it, adapting to market shifts becomes increasingly difficult, hindering the ability to mitigate their negative effects.

Reputational Risks

An underdeveloped personal brand, or the lack of one, can complicate various processes such as compliance, visa applications, and work permits. An unclear media image may be perceived as a risk factor, resulting in increased scrutiny and doubts regarding the individual’s reliability. Additionally, a personal brand acts as a protective "umbrella" against gossip, targeted investigations, and defamation. Without a positive media presence, audience trust can easily shift towards negative narratives.

Missed Business Opportunities

Individuals without a strong personal brand risk losing out on valuable business opportunities, including lucrative contracts and investment offers. In these scenarios, competitors with well-defined digital profiles are more likely to gain the advantage.

Erosion of Trust in the Company’s Product

The owner or director of a company is as much a face of the brand as its logo. An ambiguous personal brand can undermine trust in the entire company, adversely affecting sales and customer loyalty.

Why choose ADVES?

Our team consists of experienced journalists from leading media outlets who understand the specifics of working with personal brands in the media.

We take a strategic approach to content publication planning.

We excel at optimising search engine results, delivering the highest level of technical execution for your projects.

We offer a personalised approach for every client.

We operate in Europe, Asia, and North America.

Over the past five years, our team has completed more than 100 PR and reputation management projects.

Who are our clients?

Business owners
C-suite executives
Influential public figures
Leading athletes and artists
Esteemed experts in fields such as medicine, IT, finance, and more

Professionals across various industries recognise the need to build and promote their personal brands. Some aim to reach as broad an audience as possible, while others focus on attracting a more specialised, professional audience. Our personal branding strategies are tailored to each individual, considering the unique qualities and goals of every client.

15 years
experience as ORM experts
30 countries
100+ successful projects on 4 continents

ADVES’s Personal Services

ADVES digital agency offers a full range of services for creating and promoting personal brands.

Our search engine monitoring (SERP) service involves gathering publicly available data online based on specific queries (initials, full name, nickname). We analyse the digital profile using all available information to assess public sentiment towards the individual in social media and the press.

We assist in developing a compelling and relevant personal image that resonates with your target audience while taking local market demands and the geopolitical climate into account. Effective positioning is key to how you and your business are received in both the online and offline economic landscape.

To protect and enhance your reputation, we produce and disseminate positive content. ADVES collaborates with over 70,000 media platforms (including top-tier outlets) and publishers across 157 countries. Our team has a proven track record of creating and updating personal business profiles for global markets. We work with prestigious media platforms such as Bloomberg, Forbes, and Wikipedia.

Unwanted content can tarnish your public image and lead to a range of negative consequences. We swiftly remove outdated or inaccurate information through direct negotiations with editors, and when necessary, enlist specialised legal professionals to escalate matters to court.

Many individuals seeking to enhance their public visibility encounter a lack of online presence. We help clients establish a strong media identity through strategic publications across media outlets, social platforms, and other online resources. Our team adopts a tailored and holistic approach to crafting a digital profile, analysing each case individually to devise optimal solutions for growing your personal brand.

We work to restore your positive online presence and business reputation by managing search engine results. Our team can reduce the visibility of negative content in search results and minimise its impact online. This serves as an alternative method for combating negative content. Our experts use proprietary algorithms with Google, Yahoo, YouTube, and other search engines, allowing us to resolve issues much faster than other companies. Currently, SERM is the most effective solution for addressing reputation issues when legal measures or negotiations are not viable, as well as when it is essential to maintain a "low profile" in the public eye.

Search suggestions are the first impression users get when they type your name into Google, or YouTube. Negative suggestions can have a serious impact on your reputation, as users are more likely to notice and focus on these, often forming a distorted view of your personal brand. With our extensive experience, we successfully remove unwanted search suggestions across multiple regions, helping to safeguard your reputation.

THE ADVES TEAM THAT WILL WORK WITH YOUR PERSONAL BRAND

A word from Marina Evseeva,

ADVES CEO

"Our mission is to create a trustworthy image for people and companies and provide an opportunity to build a thriving business by attracting and retaining customers, strengthening their trust and increasing loyalty, thereby boosting sales and lead conversions."

Marina spent 11 years working in the corporate arena, specialising in crisis communications for digital companies across Russia, Europe and Asia. She was also in charge of international PR with an investment holding group (asset valuation of over $2 billion), has supervised the Center for International Projects at RIA Novosti, and organised sessions of the Valdai International Discussion Club.

Daria Naumenko

Head of International Projects

Highly experienced in positioning and PR for companies in the US, Europe, and MENA countries. Over 15 years of professional work in the Middle East and Europe.

Katherine Glazunova

Head of CIS Consulting Services

A reputation management expert with many years experience in PR for federal corporations, top managers of companies and brands - all recognised leaders in their field.

Artur Abuzov

Legal Adviser

With 15 years of expertise in various legal matters, he is listed among the BEST LAWYERS in dispute resolution.

Katherine Markeeva

ORM and SERM Expert

More than 10 years in internet marketing. Since the company's launch, she has been solving the most complex tasks in online reputation management. Katherine helps companies restore their business reputation.