How a private person can protect his reputation in the internet

Hello everyone! My name is Alexander Veretennikov, I am Head of Sales at the Adves SERM agency. I’ll tell you how to protect your online reputation and why it’s important. 

So, who needs reputation protection? 

Not only businesses, but also individuals need to protect their own online reputation. This is especially needed by top managers of companies, politicians, artists, entrepreneurs, whose business depends on the personal brand of its creator, bloggers and any narrow specialists.

It does not matter what specialty you have – doctor, lawyer, entertainer, beautician, builder or designer – your personal brand will determine whether consumers or followers will turn to you.

• Google controls as much as 92% of all search engine traffic. Have you Googled yourself lately? If you have, you’re among the three-quarters of the populace who want to know what kind of online reputation you possess. But be warned – almost half of them really don’t like what they find.
• According to Moz research, online reviews influence 67.7% of purchase decisions. Recently, before applying for a medical service or even booking a hairdresser’s appointment, clients are increasingly monitoring reviews – not only of a clinic or salon, but also of a particular doctor or stylist.
• A BrightLocal Consumer Review Survey in 2020 found that 93% of people search for information about other people, brands and companies on the Internet. 
• Likewise, a ReviewTrackers Survey showed that there are 21% more negative consumer reviews than positive ones. The fact is a satisfied customer probably won’t write anything in most cases while competitors sometimes resort to dishonest methods. For example, they leave fake negative comments which can damage a reputation.
• Search engines, such as Google, Bing or Yahoo!, and others, don’t care about your reputation. They filter search results based on what’s relevant and popular. So if bad press or past social media posts are coming back to haunt you and damaging your personal and professional reputation, online reputation management is especially relevant.
• 78% of adults believe it is very important to look up info about people online before deciding to interact or do business with them.
• Lastly, company executives claim that, on average, half of the reputation of their company is down to their Chief Exec’s reputation.

Unfortunately, even conscientious work and high professionalism do not guarantee that there is no threat to your reputation. Even the best specialists have dissatisfied customers, and in this massively competitive world, the likelihood of a client leaving a negative feedback is much higher. 

Here’s How to Protect Your Reputation 

Keeping track of your online reputation is just as important as cleaning your workplace or maintaining personal hygiene. If you don’t, then you risk receiving a negative search results about yourself, filled with adverse comments and articles.

What reputation hygiene includes:

–      it is important to conduct an audit in different search engines – as well as in social networks.

–      timely monitoring of publications in the top search results.

–      removing or lowering negativity in search engines.

–      promotion of neutral and positive publications in search results.

–      legal deletion of illegal and unreliable publications.

It is possible to radically change the situation if you perform complex actions, but that’s where specialists like ADVES come in. The first results can be seen in a month, and a complete transformation of search results can be achieved in six months.

You can get such results through the coordinated actions of a team of SERM specialists, which includes:

–      experienced SEO specialists who understand search engine algorithms, know how to work with them and influence search results.

–      experienced PR specialists who are able to form a positive information agenda and correctly create information ‘noise.’

–      digital lawyers who can remove illegal publications by legal means.

–      marketers and SMM specialists who are able to competently work with customer feedback and create correct information about you.

Such a team is assembled in the ADVES SERM agency. We will quickly and effectively neutralize the negative and favorably correct search results.