According to experts, the total volume of the online reputation management market in Russia in 2018 amounted to more than 16 billion rubles. Forecasts suggest it will grow to 43 billion rubles by 2023.
The market for reputation management and the removal of illegal information on the Internet is actively developing, as significant industry players emerge.
So, the leaders of the Russian online content marketing, legal support and PR promotion under the leadership of the Adves agency launched the digital service Xena by Adves. Its task is to promptly remove illegal publications, create a positive information background and manage the digital reputation of companies in times of crisis and turbulence.
The target audience of the service are companies and individuals who are faced with a reputation crisis, as well as players who are entering a new level of market coverage and for whom it is important to prevent the appearance of inaccurate information in search engines, the media and social networks.
“The Xena by Adves service has incorporated the best legal practices and united a team of professionals under one brand who are able to quickly and efficiently manage their online reputation. So, to combat illegal publications, we work with lawyers with eight years’ experience of removing false information in Russian and foreign media, as well as the best SEO-specialists and IT-developers on the market. Work with the image in the online space will be provided by PR-technologists who are able to quickly and efficiently scale digital and offline campaigns at any level. In addition, in order to quickly neutralize the negative impact from the first hours of publications and prevent its further distribution, we have established cooperation with 14 thousand media around the world, “says founder of Xena by Adves”
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