70% RELEVANT BRANDED TOP-20 SEARCH IN 8 WEEKS

TASK

To build a positive online reputation (ORM) for the new company brand in European and American markets. At the start of the project, 95% of the branded search results were irrelevant.

SOLUTION

1. Developing the company’s positioning in alignment with the interests of the target audience in local markets.
2. Establishing the founder’s personal brand as an industry expert in media and social networks (Facebook and LinkedIn).
3. Placing company information on authoritative business platforms.
4. Conducting SEO optimization of texts to enhance the company’s visibility in search engines.
5. Distributing press releases about the company’s activities, along with publishing market research through online services and collaboration with niche journalists.
6. Publishing guaranteed articles on local media platforms.
7. Promoting publications to top positions for branded search queries.

RESULT

Within two months of work, 70% progress was achieved in forming branded search results within the top 20 search results. The published materials secured positions 2 to 5, 7 to 11, and 14 to 17. The remaining 30% consisted of irrelevant information that did not harm the client’s image. The company attracted the attention of Canadian and European investment funds.