Banks and Fintech

Managing the online reputation of both traditional and digital financial companies is one of the key expertise areas of ADVES.

At the corporate level, activities are focused on enhancing the online business reputation of top executives and owners of financial companies. An analysis of mentions in public space and media, as well as prediciting reputation risks, is carried out. After an in-depth examination of all aspects, ADVES specialists develop an optimal strategy for correcting undesirable information in the public space and shaping the necessary image.

For instance, as part of preparatory work for a bank in one of the CIS countries related to ownership, proactive measures were taken to develop and implement strategies for personal branding of financial structure personnel. This positively influenced the successful completion of subsequent bank acquisition procedures.

At the product level, efforts are made to enhance loyalty and trust among the target audience—consumers of the company’s products. These activities are carried out in different local markets, primarily through handling consumer objections and boosting the company’s rating on specialized and popular feedback and review platforms. The specialists involved in these works have over five years experience in PR for various financial companies.