SERM AGAINST 32 NEGATIVE LINKS IN 4 MONTHS

TASK

To improve the online reputation within the company’s business presence countries and enhance the loyalty level of the target audience. Insufficient trust was accompanied by unwanted content and negative reviews that held high positions in local Google and YouTube search results. Analysis of Google and YouTube search results revealed 32 negative links for the most popular queries. The company’s ratings on Trustpilot were also unsatisfactory (below 3).

SOLUTION

1. Developing an optimal plan to achieve the set objectives.
2. Suppressing negative links beyond the Top-10 in Google and YouTube. Actions were based on the application of proprietary search engine result management algorithms.
3. Conducting SEO optimization of videos on YouTube channels.
4. Publishing 16 guaranteed articles on local media platforms.
5. Promoting publications for branded queries in search results.
6. Negotiations with media platforms to remove inaccurate information and make changes to published materials.
7. Improving company’s ratings on selected review sites, including Trustpilot. Merging the company’s local accounts on review sites.

RESULT

The company’s Trustpilot rating improved from 2.4 to 3.9.
Google search results for branded queries in Indonesia improved from 70% to 90% positive. In Malaysia, a 100% positive result rate was achieved on the first page. The overall coefficient of positive and neutral content across all active queries (over 6 queries) reached 85%, with a monthly query frequency of over 8,000.