Search Engine Reputation Management for business is an effective tool that can be used for commercial queries on Google, Yahoo!, Bing and other localised search engines to promote a company and attract new customers.
SERM for business highlights the position of a brand or a company as it may appear in search enquiries for business reasons. SERM for business has become an integral part of a successful marketing campaign. SERM, in this context, lifts a company or brand into the top three search results in its particular market.
How this is performed for commercial brand awareness and to generate leads can be a complex process and is best left to the experts at ADVES. Users enter commercial queries when they plan to buy a product or order a service.
Examples of commercial queries:
- “Used car for sale” is an example of a common query.
- “Used Toyota for sale” is a brand query specific to the Toyota car company.
Using various online reputation management tools, ADVES specialists will help you increase sales, attract potential customers and increase awareness of your product or service.
SERM FOR BUSINESS SERVICES INCLUDE:
MONITORING AND ANALYSIS
Monitoring search results includes collecting information freely available on the Internet for key commercial queries. Our search results analysis allows you to identify major competitors and develop a strategy to stay ahead of them.
ONLINE REPUTATION MANAGEMENT
Having control over search results in Google, Yahoo!, Bing and other localised search engines allows a brand or company to take the top positions in commercial searches, which may lead to a larger market share, attract new customers and increase public awareness of you.
REVIEWS
Taking notice of reviews – good and bad – is one of the key aspects of devising a great online reputation management plan. A positive reputation seen online in forums and feedback platforms will increase your company’s rating and enhance its standing among your target audience. This will lead to an increase in the number of customers who will choose your company over others.
SEARCH ENGINE SUGGESTIONS
Search engine suggestions are the very first responses seen in Google and YouTube about you and your company. They are the preliminary and most popular search results users see when they are interested in buying a product or service online. It’s therefore important to remind them of your brand or company in a timely manner. Commercial entries with brand mentions especially increase audience confidence and strengthen a company’s rankings.
SEO
Search Engine Optimisation (SEO) is one of the most effective website promotion methods in search results. According to statistics, 75 per cent of clicks by Internet users focus on the first three links in the search results. The only way to promote your website to the top three positions is a systematic and complex process of internal and external optimisation, which ADVES does extremely well.
LANDING PAGES
A great looking website landing page is an affordable and simple way to attract new customers and build connections with the target audience. From the first encounter of your landing page, a potential customer will hopefully be engaged enough to make a desired action – buy your product, order a service, subscribe to offers and newsletters, or enter their contact information for general enquiries.
SERM for business has proven to be one of the more effective among new marketing tools available, certainly for attracting leads. Keen use of the many digital tools for marketing and promo purposes helps to increase brand and company awareness. It can entice a consumer who is ready to buy on a first visit, which are certainly the type of visitors you want.
ADVES effectively manages the top search results for commercial queries in order to promote information about your company or brand on the Internet. Our agency’s specialists use their own algorithms and specially developed mechanisms for managing search results, which have proven their effectiveness in global markets.
Prominent commercial search results are very competitive, so there’s no room for complacency. It’s not worth hoping that your brand or company page will reach the top of search results without using SEO tools. The expert teams at ADVES will help you adapt your website for key queries, as well as suggest how to make it user-friendly.
MARKETING TOOLS WHICH WORK WITH SERM FOR BUSINESS
ADVES marketing experts will assist in preparing and distributing media content guaranteed to get seen, allowing you to easily put across the right information to your target audience. This authoritative online material will go to a whole range of platforms because ADVES works with more than 49,000 media around the world.
Don’t forget about social media. It’s a powerful way to promote your brand or company and build greater engagement with your audience. Our specialists work both with existing accounts within social networks and can help create new ones. ADVES develops profiles and adjusts the content strategy to achieve set goals and, if necessary, engages influencers. ADVES has a successful track record in launching and developing groups on social networks such as Facebook and Telegram and promoting through YouTube channels. All these efforts combined are destined to attract your target audience and prompt further interaction with it. ADVES works on the following social networks:
The traditional and outdated method of direct advertising is hardly an effective way to attract consumers since it’s often repeatedly so in your face that it only causes irritation. The marketing sector is always looking for interesting and unobtrusive means of attracting consumers, and among them is guerrilla marketing. A well-built strategy, combined with an original and creative marketing approach, leads to content virality, a bit of pizzazz, which helps to generate a lot of reposts, retweets, each lauding a brand or company on the Internet. The main means of spreading guerrilla marketing campaigns are social networks, blogs and forums, thematic sites, and YouTube channels. These platforms are the point of capture of a potential customer – and with their help, build a long-term connection with users, turning the target audiences into buyers.
In matters of promoting a company and its products in search results for commercial queries, a SERM for business is by far an excellent solution. Using its tools, ADVES agency specialists will help you increase customer loyalty and attract new blood.
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