ADVES specialists offer services for website optimisation, its promotion in search results for key queries and traffic attraction from your target audience in local and foreign markets.
SEO (Search Engine Optimisation) is a set of methods and measures developed to increase the importance of a website in Google, Yahoo!, Bing and other localised search engines to increase traffic and to bring greater audience. The work is based on using specific algorithms to lift the website to the first positions of search results for key phrases.
This is how it works:
THE TOTAL NUMBER OF CLICKS ARE ON THE FIRST THREE LINKS IN THE SEARCH RESULTS
75% - first three links
32% - 1st link
25% - 2nd link
18% - 3rd link
Marketing research shows that Internet users most often view only the first page of search results. Therefore, the higher up your website’s position appears in the search results, the more likely people will visit it.
To promote a client’s website, ADVES uses both classical and proprietary algorithms. The agency’s specialists each have over 15 years of experience in optimising websites, promoting them in search results for key queries and attracting website traffic, both in local and foreign markets.
Internal optimisation improves the website and has a direct impact on its positioning.
ON-PAGE SEO INCLUDES:
- Compilation of a semantic core – namely, a selection of planned keywords to best promote the website.
- Improvement of the internal structure of the website.
- Elimination of existing technical errors.
- Enhancement of the usability of the website – namely, making it completely user-friendly.
- Placement of internal links on the website.
- Creation of pages with correct keywords to match user’s requests, thereby increasing their relevance.
- Optimisation of images.
- Other additional work to enhance the site’s appeal.
The website should be high-quality, fast in functionality, totally user-friendly and always provide the information that visitors expect to receive when they click on the link to it. That is why our agency specialists recommend optimising your website regularly since your project’s commercial success directly depends upon it. ADVES SEO specialists always conduct a competitive analysis to understand what needs improvement and what is lacking for your website growth development and promotion in search engine results.
External optimisation involves building your link mass by placing backlinks to your website on reputable resources to increase the audience target reach, generate trust from potential customers and search engines.
OFF-PAGE SEO INCLUDES:
This practice contributes not only to the SEO promotion of the website but enhances Google, Yahoo!, Bing and other localised search engines results with new positive publications about you or your business for key queries.
Achieving the desired results depends on the website’s age, the quality of the content, the level of competition, and many other factors. On average, results from ADVES’ efforts on your behalf can be seen within two to three months, with some wholly tangible outcomes noticeable after six months.
SEO is one of the most effective techniques for promoting a website in search results and attracting a larger target audience. Currently, more than 800 factors are included in the ranking formula. The only way to promote a website to the top 10 search results is by systematic and complex work. ADVES is always ready to provide professional assistance in all SEO promotion matters.
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