Keeping search results under control is your competitive advantage and helps to reduce damage from a reputational crisis. Complex work with search results is effective against negativity and black PR.
“Wherever we go, our reputation – whether it is good or bad – will get ahead of us.”
Philip Dormer Stanhope
In the reality of today’s Internet world, the top results in which you appear in search engines is your face to consumers and the public alike. It is your online reputation that shapes that image of you to all comers. Marketing research confirms this: namely, that most Internet users pay attention only to the information presented on the first page of search engines. Appearing in a negative light in the top-10 of Google, Yahoo!, Bing and other localised search engines causes direct damage to your reputation. Here are some facts:
of people surveyed claim that negative information about a company or person searched on the Internet will affect their perception of them
of users don't look further than the first page of search results
of Internet users trust the information they see on the first page of search results
of customers surf the Internet before deciding to buy from a particular company
This means that well constructed online reputation management can be to your competitive advantage. Controlling it reduces damage from any reputational crisis. It’s complex work, with the aim of effectively countering negativity and black PR in search results, helping to form the core of a loyal audience and to raise awareness about you. ADVES specialists have developed a unique algorithm system for generating top search results for Google, Yahoo!, Bing and other localised search engines. This approach has proven to be highly efficient in reducing the high rankings of negative links and instead strengthening the position of positive reputational information in the shortest possible time.
Negative postings can lead to investor rejection, customer defection, and there will be no trust in your business. If you are not on the first page of search results, you will lose your target audience. ADVES experts know how to keep search results under control to bring maximum benefit to your reputation effectively and by legal means.
Work on managing search results at your request begins with detailed monitoring and analysis of your current situation. The main task of specialists in this area of work is to reduce negative mentions in the top results based on the primary analysis results. Online reputation management includes removing or displacing negativity, correcting wrong or damaging information, promoting positive reputational data to the top and filling the SERPs with accurate links. Together these create a shield against negativity from positive media publications. ADVES guarantees the preservation and maintenance of the overall achieved positive result.
Reputation damage is often done by negative information published in online media, social networks, reviews websites, forums and the like. Our experts analyse the situation and choose the most appropriate strategy to work which invariably includes removing, downgrading and displacing troublesome links. De-indexing, or displacing, is used to lower posts in Google, Yahoo!, Bing and other localised search engines. As a result of this, your target audience will not read unwanted or unwarranted information about you. ADVES uses unique algorithms developed by the agency’s specialists to remove the negative from the top search results for key queries and classic SEO tools. In cases where such materials contain illegal or defamatory information about you, we will legally and safely delete it with the help of specialised lawyers and through negotiations with the author or the website administrators.
A separate area of work in the field of improving online reputation is the adjustment of search suggestions in the query string of Google or the ‘related searches’ section. We remove negative appearances and replace them with relevant and accurate reputation search suggestions.
ADVES employs professionals who have carried out many successful case outcomes. A group of experts with relevant experience will be assembled for your particular project. Each project team consists of an anti-crisis manager, an SEO specialist, a PR specialist and a copywriter. This allows our customers to receive a comprehensive approach and get the best results.
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